It's no great revelation that the last decade's great technological advancements have conferred upon vast numbers of us a bad case of Internet ADD. I guess we should not have been surprised that, given tremendous and ever growing numbers of choices, that we human beings are choosing to sample them all -- and often not anything very thoroughly. If content were morsels, then we're all fat ladies on the couch with boxes of half-eaten chocolates arrayed before us.
Yes, the Web makes it way cheaper to present content. And, yes, there are fewer barriers to entry to both content providers and technology. But one plus the other does not equal profits, or even sustaining revenue.
(Note to the hand-wringers: It’s the newspaper industry that is on the endangered-species list, not journalism itself, which merely is undergoing a transformation).