I’ve been working on the Internet since 1999 — a relative Stone Age, for some. Times — and vocabulary — was so much simpler. At the 2012 Seattle Interactive Conference, I’m learning that the language of the Plugged-In has expanded considerably. To navigate the digital landscape, you now have to be familiar with the following concepts. Feel free to comment or message me with additions; I don’t pretend this is a comprehensive list.

adaptive
algorithm
amplification
analytics
architecture
backend
benchmark
big data
CDN
channel
clout score
convergence
crowd-source
CSS
deindexation
deployment
DRM
engagement
engine
EPI
filter
firing
front end
gated release
inbound marketing
indexation
knee-high boots
leverage
meta-data
metrics
mining data
narrative
native
netizen
open source
optimize
outreach
platform
provisioning
reach
referral
rendering
ROI
second screen
sentiment number
SEO
SERP
_ space
test matrix
transparency
value proposition
web vs. mobile
workflow