Newspaper Essentials for the iPad

Though I will be perfectly happy to run current and enhanced applications on a new Apple tablet device with a higher-resolution, 10-inch color screen that will read multiple finger swipes and be tethered to the Internet, like many of my ilk, I will be most interested in its impact on journalism – more specifically, the newspaper industry. Coupled with the iTunes retailing environment, the iPad, should enable newspapers to easily and more reliable charge for content. But it will be up to the print-publishing industry (lets include magazines) to generate the kind of compelling content for which digital-generation consumers will pay.

I’ve tried out many of the newspaper and magazine readers for the iPhone and have to say The New York Times comes closest to getting it right. It is fast, and intuitive to navigate (via headlines and categories), updates as news breaks and includes images. Stupidly, almost no other newspaper does the latter. I travel considerably and consume newspapers religiously. I cannot tell you how many “photo projects” I’ve seen in recent months that lost their impact because the photos were published out of register (color plates are not lined up, producing a “ghosting” effect). The Internet is where photos go and can be viewed at their heavenly best.

I hope it goes almost without saying that newspapers on an iPad must constantly be updated. Gone are the days when one, two or three editions of a paper and published and the day is done. Because of the Web, news cycles now are 24/7. This would be a starting point for me to even consider installing a newspaper app – for free – on my new device. Otherwise, I’m happy with the NYT (I’m a print subscriber which probably means I will be grandfathered into any new, digital offerings) and excellent news apps from the Associated Press, CNN and National Public Radio (NPR).
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